MEGA Exchange Conference Tour 2024: A Resounding Success for Its Inaugural World Tour Format

MEGA International shares the successful completion of the first global  edition of the MEGA Exchange Conference, with more than 3,000 registrants from around the world. Renowned as a flagship event for the Enterprise Architecture (EA) market, the MEGA Exchange Conference has been a reference point for Enterprise Architects, IT Leaders, Business Leaders, and C-level executives since its first edition in 2020.

Expanding Horizons and Deepening Connections

After four years of hosting this event  virtually (2020–2023), MEGA Exchange Conference 2024introduced a new format by combining face-to-face and virtual events as part of a global tour. This year’s series  featured 11 meetings held worldwide throughout the year:
6 on-site events
•    Milan 
•    Bogotá
•    Jakarta
•    Sydney
•    Bangkok
•    Paris    

5 digital events
•    France
•    North America
•    EMEA
•    Latin America
•    Asia-Pacific
 

This shift allowed the event to significantly expand its audience, growing from 2,200 registrants in 2023 to 3,000 in 2024. Additionally, the event drew 350 in-person attendees, fostering deeper connections and meaningful interactions.

The success of this new global format highlights the importance of close engagement with MEGA’s customers, prospects, partners, and industry experts worldwide. With 35% increase in attendance compared to 2023, nearly 10 times the number of external speakers (35 compared to 4), and an international reach spanning multiple continents, this event has significantly elevated the exchange of insights and best practices in Enterprise Architecture.

Highlights from the MEGA Exchange Conference Tour 2024

Focusing on “Intelligent Technology. Connected Vision. New Value” as core topic, the MEGA Exchange Conference World Tour was an opportunity for professionals to get insights on the evolution of the role of the enterprise architect and on how AI and a connected enterprise architecture vision can empower Enterprise Architects to drive value-driven outcomes.

• Speaker Lineup: Featuring 50 speakers, including 35 external experts and 15 from speakers MEGA International, the event addressed critical topics such as AI, cybersecurity, process management, and EA trends. External speakers represented 10 industries (Banking, Insurance, Manufacturing, Food & Chemistry, Public, Universities, Construction, Energy, Transportation, Services), with 70% being MEGA customers and partners who shared real-world experiences and best practices. Esteemed contributors included EA thought leaders such as William M.Ulrich, Jean Gehring, Grant Ecker, Katie Mayers, and Declan Goodman.
• EA Themes: The conference highlighted EA best practices, the importance of cross-departmental collaboration, breaking down silos, and demonstrating the tangible value of EA to organizations. Key topics included application rationalization, technology obsolescence management, strategic planning, IT solution design, data architecture, and cyber resilience.
• Content Diversity: Sessions ranged from keynotes to customer testimonials and expert panels, offering actionable insights, practical tools, and real-world applications of EA principles. Participants benefited from return-on-experience testimonials, expert discussions, and product overview presentations, providing valuable opportunities to learn and exchange ideas on efficient EA strategies.

“The MEGA Exchange Conference World Tour 2024 was a success on all fronts,” said Luca de Risi. “We achieved a remarkable 35% increase in attendees, mobilized an international ecosystem of speakers and partners, and delivered impactful conversations that will inspire EA professionals around the globe. This event highlights the importance of collaboration in the field of EA and showcases the value MEGA brings to our customers and the industry as a whole.”

For more information, visit the MEGA Exchange Conference Tour 2024 page.

About MEGA International  
MEGA International is a global SaaS software company offering solutions for Enterprise Architecture, Business Process Analysis, Governance, Risk and Compliance and Data Governance operating in 52 countries. MEGA created HOPEX, a collaborative platform, that provides a single repository to help companies collect, visualize, and analyze information to better plan and adapt to change.